Thursday, November 20

Effective Effies

What, if anything, is wrong with the Effies, and how can they be improved? Marketing and Media gave front page coverage to Remi Diligent’s views on their defects – and Michal Charvat’s equally forthright view that Remi’s prescriptions for change are not practical.   Both views have some merit, and I hope a constructive debate about the Effies can continue. Their format is quite strictly defined by the American organization, which runs it.