Thursday, November 20
What, if anything, is wrong with the Effies, and how can they be improved? Marketing and Media gave front page coverage to Remi Diligent’s views on their defects – and Michal Charvat’s equally forthright view that Remi’s prescriptions for change are not practical. Both views have some merit, and I hope a constructive debate about the Effies can continue. Their format is quite strictly defined by the American organization, which runs it.