Monday, May 12

The history of advertising is short; did Levy and Wren really forget it?

Rarely can the world of advertising have reacted with such unity to a piece of news, namely the news that the Publicis - Omnicom merger had been called off. The schadenfreude, the laughter, the "I told you so" could be heard from Stockholm to Sydney. In my case though, it was not so much hindsight, as bitter personal experience, that told me this merger was likely to fail.