Tuesday, May 28

In Western Europe, the 'Digital Agency' is already history

In the last few years it has become fashionable for Czech marketing directors to argue that their advertising agencies 'do not understand digital'. The beneficiaries have been specialist 'digital' agencies, some of which have become big and successful. More recently the names that feature most strongly are Nydrle and Symbio.


Friday, May 17

Lessons from Amsterdam

This year's Adforum Summit was held again in Amsterdam. The last time we were there was in 2007, and this was where I came face to face with the advertising agencies which were not "Dutch", but based in Amsterdam and winning business from major brands across Europe and the world. Rather than boast about the offices they had around the world, these agencies boasted about how many languages were spoken in their office - 27 was, I recall, the number for Weiden & Kennedy.