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Tuesday, January 24

Plzen - City of Culture

This innovative piece of communication greeted me in the toilets of U Mansfelda pub. For non-Czech speakers, the translation we decided on, after some discussion, is "Has someone pissed on you?" and the advertiser is a debt-collecting agency.

Is this an example of "experiential" marketing? Or just the general creativity that is generated by unlimited exposure to unpasteurized Pilsner Urquell?

 

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